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Free trials

Let buyers evaluate a Marketplace Feed before paid billing starts.

1. Publisher setup

Free trials are available on Marketplace Feeds. In feed management, enable the trial and choose the number of trial days. The value can be from 1 to 365 days. The default trial length is 14 days when trials are enabled.

Trial checkout requires a payment method. This reduces failed conversions and lets Stripe start the paid subscription when the trial ends.

2. Buyer experience

Buyers see trial availability on the listing before checkout. During checkout, Stripe collects the payment method and starts a trialing subscription. The buyer can then generate restore credentials and consume the feed like any active subscriber.

3. Conversion and cancellation

Trialing subscriptions grant access until the trial period ends. When the trial converts, the subscription becomes active and billing begins. If the buyer cancels through the billing portal before conversion, access ends when the subscription is cancelled.

A buyer can use the trial once for a given Marketplace Feed. After a trial has been used, checkout shows the paid plan without another trial.

Add a trial to a plan

Use trials to lower friction for paid Marketplace Feeds.

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